Tag: SEO San Jose CA

SEO Company San Jose

How to Leverage Google+ for Successful SEO

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In many ways, that was certainly the search engine giant’s intention. However, they also had other goals: namely, to revolutionize modern search engine optimization by providing the user with a fully integrated experience. This platform utilizes Google’s robust search engine to tailor results and aggregate data. And while sites like Facebook and Twitter restrict many search results from Google, Google+ uses them as a launching pad. The result is that performing a simple search, even of one’s own name, will dominate results far more than any other social networking site.

All this adds up to one simple fact: this new SEO COMPANY SAN JOSE CA landscape has near limitless potential. Here are just a few tips to take advantage of Google+ for optimization purposes.

SEO Company San Jose CA

SEO Company San Jose CA

Embed links

As any modern advertiser knows, there are three pillars of digital marketing: search, social and content. On the content end of things, pithy blog posts alone are not enough to maximize SEO COMPANY SAN JOSE CA potential. Experts recommend embedding as many links as is pertinent to the post. Google+ allows for as many links as the author so chooses, and they up the chances of the blog post being shared, thus increasing its chance of going viral.

Optimize Title Tags

With Google+, the importance of that very first sentence has never been more immediate. The first sentence will become the tag, meaning it is what will be displayed in search results, and the data suggest there is a direct line between solid title tags and high search rankings. A catchy title with optimized keywords will pay dividends for marketers and bloggers down the line.

Utilize Triggers

Part of using Google+ involves connecting with those who influence a user’s particular industry. To this end, the site offers 17 triggers designed to bring people together. Commenting on posts, sharing posts, mentioning a person in a post, tagging photos, adding people to circles and starting conversations are all ways to trigger notifications and maximize exposure. Having said that, marketers should always recognize where the line between connecting and stalking is, and avoid spamminess completely.

Utilize Circle Count

One of the newer tools no marketer or blogger on this platform should be without is Circle Count. It’s a clear way of bringing crucial data front and center by displaying follower growth, the popularity of a blogger’s posts and even Google+ profile rank. It’s one of the most effective ways to track metrics on this particular platform.

Revisit Posts

Google+ comes with more advanced text editing features than Twitter and Facebook for a reason – they come in handy in a pinch. If a blogger or marketer is lucky enough to have a post go viral, he or she will want to ensure the info therein is still evergreen since when it was first published. Folks should periodically check in on their old posts to ensure they are still “shareable,” and they can use the site’s editing capabilities to adjust and tweak the content as is necessary.

More than any of the tips above, the most important thing is to be an early adopter of this revolutionary new SEO COMPANY SAN JOSE CA. According to statistics, only about 1 in 4 people are using Google+ every month, and that number is increasing at a geometric rate. At the moment it is only the most savvy of marketers on this platform. It’s best to join their ranks sooner rather than later.

 

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Now it’s Official: Outgoing Links Are a Ranking Factor

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For a long time, especially in the course of the Domain Authority Sculpting debate, it was discussed whether outbound links are conducive to the ranking of a page (in terms of added value for the user), or have a negative impact on the positioning because one received link juice other pages.

Matt Cutts commented on this topic in person, saying that outgoing links can positively influence the google ranking.
Cutts says that, like Google, pages are less trusted when they link to spammy pages, or into a bad neighborhood (ie, bad neighborhoods – such as malware-driven pages), the search engine favors pages in the opposite direction, and links to good pages put SEO San Jose CA.

Now it is clear that it is important not only in the backlink generation, to pick the pages from which the links come, but also in the outbound link.

For some readers less familiar with search engine optimization, the question now is what Cutts means by “good” and “bad” pages.

In general, the question can be answered in such a way that Google classifies a page as “good” if the search engine submission has a high level of confidence in the website. This trust is only partially reflected in the DA. Rather, it is about whether the site is reputable and has high-quality content, is constantly updated, and whether in recent years it has not been punished due to unfair methods.

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Conversely, “bad” pages have no relevant and good content, offer the user no value and are often full of spam. In addition, they were punished and do not have a good ranking in Google’s search results.

Of course, these two definitions are very extreme and in between, there is a lot of room for maneuver – a kind of gray area, so to speak. For this reason, it must always be decided individually in each case, whether it is a good or a bad side. A good San Jose SEO Company will develop a sense of that over time and will not have a detailed checklist after which it rates a page.

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