How Outsourcing can be Rewarding for Your Business

App Development Services have become an enormous market as third-party applications can be inculcated in the iPhone. Millions of new applications already exist in the Apple Store and thousands are created every day. This kind of competition has resulted in a rise of quality and competitiveness amongst the companies and so they are craving to improve by the day to sustain in the market.

Due to this sole reason, outsourcing your iPhone Application Development to such companies can be highly beneficial for you and your business. Firstly, they have an obvious stand out position with their experience in the market and expertise in the domain. Having dedicated teams of developers gives them an upper hand and the professional grasp of the subject matter.

Mobile Apps DevelopersSecondly, the time and money that can be saved is another important reason. Outsourcing app developers companies Toronto in countries other than Canada has a greater workforce and a lower overhead cost due to which the overall development cost is reduced considerably which works in your way. The time difference in these countries works for your benefit too. While you are sleeping, the work is getting done, and as soon as you get to work you will be ready with the feedback related to the project being worked upon in the other part of the world and vice-versa.

But to choose a reliable company that will fulfill your needs and delivers the right solutions can be a tough task. So before you decide on some company you should have a thorough check of various details like their experience, workforce, past projects, testimonials by their clients, portfolio and quality of their own website. Communicate with them; check if they are capable of understanding you and your needs and if they stand on the same page when it comes to creativity and the openness to try to something new and experimental.

As the benefits of mobile applications are obvious, outsourcing your work has some obvious benefits too. So find a company that will be apt for you and strikes a profitable deal.

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5 Ways to Use Video to Promote Your Business

The use of video to promote your business – via services such as YouTube and, more recently, Vine – has exploded over recent years and it’s more important than ever to use video to promote your business.

A number of a small business website now have their own YouTube channel, and also embed videos on their websites and in their social media pages to create a new way of communicating with current and potential customers, suppliers and other people.

But to use video to promote your business or not to use video to promote your business? If you have not yet considered it, we at The Startup Guys have put together five suggestions for your first foray into this world. Here we go!

1. Promoting Products and Services

Video can be used to promote products and services in a wealth of ways. You can produce product or service demonstrations to highlight their features and show how they work, this is a great way to use video to promote your business.

You can ask third parties to film product reviews, or create product or service presentations to show the differences between you and your competitors.

2. Introduce Yourself

By using video to introduce members of the team and the company itself, to provide the company’s background story and to let people know what your business is about, you can bring a wealth of information to life that will leave a lasting impression on viewers.

If a lot of your business is conducted online, this is a great way to make your brand more real and trustworthy.

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3. Customer Support and Reference

Video can be used to provide testimonials and case studies from customers, along with highlighting your company’s success stories.

It also provides a great way to provide customer support without the need for training manuals and can act as a replacement for FAQ pages on your website designers UK

If you use video to promote your business with this method, you’ll be an absolute rockstar to new customers.

4. Advertising and Marketing

The possibilities here are endless. Use videos to create online ads or infomercials, or create a viral video to promote the brand that is so clever, funny or outrageous that viewers will be compelled to share it, spreading your brand even further than before.

You can even use video on your website’s landing page, to provide site visitors with an introduction to the company that stands out from the competition.

5. Behind the Scenes Video

Help to personalize your brand and show your customers who you really are by offering a behind the scenes video tour of the company.

Customers and potential customers will be able to see you as a group of people rather than a faceless brand, engendering a greater degree of trust.

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