For a long time, especially in the course of the Domain Authority Sculpting debate, it was discussed whether outbound links are conducive to the ranking of a page (in terms of added value for the user), or have a negative impact on the positioning because one received link juice other pages.
Matt Cutts commented on this topic in person, saying that outgoing links can positively influence the ranking.
Cutts says that, like Google, pages are less trusted when they link to spammy pages, or into a bad neighborhood (ie, bad neighborhoods – such as malware-driven pages), the search engine favors pages in the opposite direction, and links to good pages put SEO San Jose CA.
Now it is clear that it is important not only in the backlink generation, to pick the pages from which the links come, but also in the outbound link.
For some readers less familiar with search engine optimization, the question now is what Cutts means by “good” and “bad” pages.
In general, the question can be answered in such a way that Google classifies a page as “good” if the search engine has a high level of confidence in the website. This trust is only partially reflected in the DA. Rather, it is about whether the site is reputable and has high-quality content, is constantly updated, and whether in recent years it has not been punished due to unfair methods.
Conversely, “bad” pages have no relevant and good content, offer the user no value and are often full of spam. In addition, they were punished and do not have a good ranking in Google’s search results.
Of course, these two definitions are very extreme and in between, there is a lot of room for maneuver – a kind of gray area, so to speak. For this reason, it must always be decided individually in each case, whether it is a good or a bad side. A good San Jose SEO Company will develop a sense of that over time and will not have a detailed checklist after which it rates a page.